Rebuilds hair molecular structure.*

Restores original strength*, elasticity and movement**. Deep penetration, instant transformation.

RRP £27.00 300ml

Friends & family discounted price £20.25 300ml

RRP £31.20 250ml

Friends & Family discounted price £23.40 250ml

 

RRP £31.70 250ml

Friends & Family discounted price £23.75 250ml

RRP £31.00 100ml

Friends & Family discounted price £23.25 100ml rinse-off serum.

RRP £27.00 300ml

Friends & family discounted price £20.25 300ml

Description

When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement.

But most peptides are too big to be reinjected into the fibre, making damage almost irreversible.

For the first time, L’Oréal Advanced Research team successfully managed to break down peptides, to inject their components separately into the fibre.

Once inside, they reform & rebuild the molecular structure of the hair; and provide 82% more strength and improved elasticity and movement.

For all damaged hair textures, colour-treated, lightened & natural hair.

  1. Instrumental test after 15 applications of Shampoo, rinse-off serum and leave-in mask
  2. Instrumental test after 5 applications of shampoo + rinse-off serum
  3. Consumer perception, 64 participants
  4. Amino acids & Peptides bonder
  5. Brushing test vs sensitised hair
  6. Consumer test after application of shampoo + rinse-off serum + leave-in mask
 
Patented technology

This patented shampoo, formulated with Peptides bonder + 5 Amino acid, rebuilds hair’s molecular structure.
Sulphate-free, the formula’s luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care.
Hair is stronger and nourished, with improved elasticity & movement.

Instruction of use

Apply on wet hair.
Lather until a rich foam is obtained.
Rinse.
For optimal results follow with Absolut Repair Molecular rinse-off serum and leave-in mask.

RRP £31.20 250ml

Friends & Family discounted price £23.40 250ml

Highly concentrated with 2% Peptides bonder + 5 amino acids to rebuild the hair’s molecular structure and restores original strength, elasticity and movement.

Description
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement.

But most peptides are too big to be reinjected into the fibre, making damage almost irreversible.
For the first time, L’Oréal Advanced Research achieved to break down peptides, to inject their components separately into the fibre.
Once inside, they reform & rebuild the molecular structure of the hair.

For all damaged hair textures, colour-treated, lightened & natural hair.

  1. Instrumental test after 15 applications of rinse-off serum
  2. Instrumental test
  3. Consumer perception, 64 participants
  4. Amino acids + Peptides bonder


Instruction of use
To be used instead of your regular mask
Use the rinse-off serum after Absolut Repair
Molecular Shampoo and detangle hair for better serum absorption
Use on wet hair. Divide the hair into 2 sections. Prfess 2-3 pumps of the serum onto the hands. Distribute evenly onto one section from lengths to ends. Repeat on the other section
Rinse thoroughly.
For optimal results, follow with Absolut Repair Molecular Leave-in Mask

 

RRP £31.70 250ml

Friends & Family discounted price £23.75 250ml

Description
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes elastic, with no movement. Most peptides are too big to be reinjected into the fibre, making damage irreversible. For the first time, L’Oréal Advanced Research achieved to break down peptides, to inject their components separately into the fibre.

For all damaged hair textures, colour-treated, lightened & natural hair

  1. Instrumental test on damaged hair
  2. Amino acids + Peptides bonder

Instruction of use
Apply evenly on towel-dried hair.
Leave in for 1 to 2 minutes.
Rinse thoroughly.
For optimal results, use after Absolut Repair Molecular shampoo and rinse-off serum.

RRP £31.00 100ml

Friends & Family discounted price £23.25 100ml

Highly concentrated with Peptides bonder + 5 amino acids to rebuild hair’s molecular structure and restores original strength, elasticity and movement.

Description
When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement.
But most peptides are too big to be reinjected into the fibre, making damage almost irreversible.
For the first time, L’Oréal Advanced Research achieved to break down peptides, to inject their components separately into the fibre.
Once inside, they reform & rebuild the molecular structure of the hair.

For all damaged hair textures, colour-treated, lightened & natural hair.

  1. Instrumental test after 15 applications shampoo + rinse-off serum + leave-in mask
  2. Instrumental test after 5 applications of shampoo + rinse-off serum + leave-in mask
  3. Consumer perception, 64 participants
  4. Amino acids + Peptides bonder

Instruction of use

Apply on towel-dried hair.
Divide hair into two sections and apply one pump per section. Apply more if necessary. Detangle for optimal distribution.
Leave-in, and proceed to blow-dry.
For optimal results, use after Absolut Repair Molecular shampoo & rinse-off serum.